{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many high-end brands drive direct exposure through social media sites marketing, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items have not altered much in years; it does not have TikTok, and doesn't give celebs free purses.|He